A Brief Introduction of Iran

Iran is one of the most beautiful countries in the world with a history of thousands of years and is known for stunning beauty. There are magnificent monuments such as Persepolis, and the natural beauty of the country such as mangrove forests has become one of the most important tourist destinations.

You enter a world of dramatic fortresses, ornate palaces with amazing gardens, archaeological and cultural gems. In short you will see different cultures and religions and experience Iranian hospitality.
You enter a world of dramatic fortresses, ornate palaces with amazing gardens, archaeological and cultural gems. In short you will see different cultures and religions and experience Iranian hospitality.
Iran is located in southwestern Asia, largely on a high plateau situated between the Caspian Sea to the north and the Persian Gulf and the Gulf of Oman to the south. Iran is a multiethnic, multicultural society that approximately half of the population speaks Persian or Farsi, that is one of the world’s oldest languages, still in use today, which is a branch of the Indo-European family of languages and is known to have one of the most powerful literary traditions and potentials. Persian poetry with masterpieces of Saadi, Hafiz, Rumi and Omar Khayyam is well known around the world. The Iranian nation is one of the oldest continuous civilizations in the world. In the 6th century BC, the first Persian Empire was founded by Cyrus the Great, only for it to be overthrown by Alexander the Great some 200 years later, giving way to a long chain of invasions from Turks, Arabs and Mongols, among others. Islam arrived in the 7th century. Now the country known as Iran was known as Persia for hundreds of years and has been occupied by people for many centuries. In fact culture and art are two close interwoven human civilizations. Persian exquisite carpets, subtle soulful classic music, outstanding tile work of unique blue mosques, old influential architectural style that the Iranian architecture provides it’s inhabitants and visitors with a great variety which can be understood from both structural and aesthetic points of view. It has developed gradually as well as naturally out of prior traditions and experiences, and countless brilliant literary works are famous in the world.

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Why Iran has a special opportunity in the field of export of construction materials?

The tendency to reduce dependence on oil resources and orient towards non-oil exports is one of the major policies of the government, which has received special attention in the form of five-year development plans. Despite this small share of the country's exports compared to the volume of global exports, and considering the high potential of the country to produce ceramic tiles, confirms the failure of the country's macro-plans to achieve the goal of expanding exports despite the recession and slow growth. Therefore, more attention should be paid to the factors that can improve non-oil exports, and this is not possible unless creating a competitive advantage in terms of quality, brand, and price and selecting the most appropriate potential export markets and ultimately the appropriate marketing strategy. To enter these markets, be considered.

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Consumer markets for export construction materials in Iran

Iranian ceramic tiles have been exported to the market of 48 countries, the most important of which are Iran's neighboring countries such as Iraq, Pakistan, Afghanistan, and Central Asian countries, which had the highest exports (74%) to Iraq with about 131 million square meters, so the largest market Iran's ceramic tile is limited to a small number of neighboring countries. The chart below shows this statistic. Currently, the largest target markets for Iranian ceramic tiles are Iraq, Pakistan, and Afghanistan. Encouraging manufacturers to offer high standard and competitive goods in the global arena is an inevitable necessity and only a comprehensive and comprehensive view of standardization can guarantee the effective role of this important in the balanced and sustainable development of the country. Therefore, in this regard, measures should be considered to prevent the export of low-quality and substandard goods by using new export strategies and to be able to compete with rival countries in the field of ceramic tiles.

On the other hand, due to the severe recession in construction in the country, an important part of the production of ceramic tiles in the warehouse of companies and depot sales agents, which has caused a kind of unhealthy competition in the domestic and export sectors; In this way, some manufacturing companies have reduced the price to sell products and by lowering the quality, have caused the products to deviate from the defined standards, which is considered as a threat to the industry. Also, most companies are operating with lower efficiency due to the recession compared to production capacity, and the consumption of ceramic tiles has decreased due to economic conditions. Therefore, efforts to increase exports as the main and most important way to maintain production and prevent the accumulation of more products should be considered. As a rule, the existence of sanctions, inflation control policy, political developments, and insecurity in the interior of neighboring countries in the region have caused a major crisis in tile exports, so that the dynamic market in the region has become a stagnant market; Therefore, ceramic tile manufacturers became aware that they should not concentrate all their export capacity in one particular market, so they sought to expand their activities to other target markets. This is a strong point for the country's ceramic tile industry because they have the opportunity to enter the markets of the Persian Gulf countries, Armenia, Georgia, and even Africa. Maintaining and developing existing export markets and entering new markets as a managerial and trade union task can certainly serve as an engine and driver for the ceramic tile industry, to solve an important part of the industry problem, including preventing product re-increase in warehouses and continuing the process. Produce and help companies live. Today, China, India, Vietnam, and Indonesia, by creating comparative advantages in this industry, have been able to become serious competitors in the Iranian ceramic tile industry. The most important reason for success for companies that had significant growth in exports, planning to understand the market, developing a professional marketing system with appropriate budget allocation, proper customer needs assessment, and attention to all factors required by the customer in choosing the market, including local conditions. Favorite designs and lifestyles in that country, along with superior product quality. To penetrate domestic and foreign markets, quality must be paramount. As a result, considering the potential and advantages of Iran, especially Yazd province, it is necessary to make macro-level decisions to eliminate obstacles and problems in the export of ceramic tile products and the necessary infrastructure to export this product to maintain and develop this Created the industry. According to the Trade Development Organization of Iran, 30% of the economy of Yazd province is strongly dependent on the domestic and export sales of ceramic tile industries in Yazd province, which means that:
1- The consumer interest in ceramic tile products.
2- The export process in the direction of consumers' tastes and opinions in design and color.
3- Differences in the tastes of neighboring countries north, south, east, and west of Iran
4- Export culture and awareness of international export laws

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As a result, considering the potential and advantages of Iran, especially Yazd province, it is necessary to make macro-level decisions to eliminate obstacles and problems in the export of ceramic tile products and the necessary infrastructure to export this product to maintain and develop this Created the industry.According to the Trade Development Organization of Iran, 30% of the economy of Yazd province is strongly dependent on the domestic and export sales of ceramic tile industries in Yazd province, which means that:

Its consumer interest is in ceramic tile products.

The export process in the direction of consumers' tastes and opinions in design and color.

Differences in the tastes of neighboring countries north, south, east, and west of Iran.

Export culture and awareness of international export laws.

Covering and meeting the needs of export markets and preventing the entry of competitors.

And this means the high value of metadata in the ceramic tile industry in the Iranian export market.

قیمت های موجود در سایت تاریخ بروزرسانی آن ها ذکر شده و قیمت نهایی محصولات نمی باشند. لطفا جهت ثبت سفارش و استعلام قیمت بروز با کارشناسان ما در ارتباط باشید.

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