export tile from iran
export tile from iran

Import tile
from Iran

Why Iran has a special opportunity in the field of export of construction materials?

The tendency to reduce dependence on oil resources and orient towards non-oil exports is one of the major policies of the government, which has received special attention in the form of five-year development plans. Despite this small share of the country's exports compared to the volume of global exports, and considering the high potential of the country to produce ceramic tiles, confirms the failure of the country's macro-plans to achieve the goal of expanding exports despite the recession and slow growth. Therefore, more attention should be paid to the factors that can improve non-oil exports, and this is not possible unless creating a competitive advantage in terms of quality, brand, and price and selecting the most appropriate potential export markets and ultimately the appropriate marketing strategy. To enter these markets, be considered.

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iran, special opportunity in the field of export of tile

Iranian Tiles and Ceramic Export Chart from 2003 to 2021

Ceramic tiles market is expanding rapidly with the increasing export value.
Merely around half of tiles and ceramic manufactured in Iran are consumed domestically, the essential goal of the market’s investors is to export the products globally; therefore, tile and ceramic production is targeted to reach 700 million square meters by 2025.
Ceramic tiles exports expanded around 30% from 2003 to 2021.
The market’s exports peaked in 2021 with an estimation of exporting 182 million square meters.
Iraq, Afghanistan, Pakistan, Turkmenistan, Georgia, the UAE, Tajikistan, Armenia, Uzbekistan, and Azerbaijan purchase Iranian ceramic tiles widely, annually.

Export statistics of CP

Export is one of the main foundations of Iran's economic progress at present.
Every year, many producers and exporters try to offer their products in the international markets, above the domestic markets.
But they fail. apart from political debates and sanctions, this failure may be due to the lack of experience and proper knowledge of international markets.
In the current situation, CP is doing its export distribution, which is making great progress in exports every year.

Examining export statistics of CP company:

In 2019, CP Company exported more than 2,088,000 meters of ceramic tiles to different countries during the conditions of the peak of the sanction with a (high) financial turnover, of 4,176,000 dollars.

In 2020, CP Company continued its export growth, and was able to increase its export amount to 2236800 meters, and with the sale of ceramic tiles ($2.5) per meter, its turnover reached 5592000 dollars.

In 2021, the sanctions could not stop the export growth of CP Company but caused this brand to export 2656,800 meters of ceramic tiles at a price of $3 per meter. And its dollar turnover is 7970400.

These statistics are the result of the efforts of young people active in the field of export of CP Company. which could pave the way for the export of other brands. This brand has a bigger vision in the coming years and hopes to be able to export to other countries in the world.

CP's activity in the field of online sales

In 2020, Iran's ceramic tile industry ranked sixth among the world's largest producers. Although the forecasts for 2023 are very difficult, there is no doubt that the industry, with 143 factories, is still one of the top producing countries. But the question that arises is how familiar is the Iranian consumer with this attractive and dynamic market? How much do you know about Iranian brands? And how much does he care about this original and fruitful art?

CP Export Promotion Program

Ceramic tile industry has faced many ups and downs since 1339. After the Islamic Revolution, this industry due to its effective role in economic indicators such as employment, exports, market share of neighbors, comparative advantage and supply chain (as raw materials or final goods), and the level of knowledge and technology as one of the top 11 strategic industries Elected by the Ministry of Industry, Mining, and Trade. According to available statistics, approximately 180 industrial units are active in the production of this product, which has employed nearly 45,000 people directly and 500,000 people indirectly. This good process led to the production of 700 million square meters of ceramic tiles being predicted in the 2024 vision document. However, in recent years, the industry has faced many problems in the field of domestic and foreign trade for reasons such as the construction downturn and foreign sanctions. The Islamic Republic of Iran is the largest producer and exporter of ceramic tiles in West Asia. Based on this, Iran is the sixth in the world and the first in the region with the production of 449 million square meters of ceramic tiles in 2020. It is also the fifth largest exporter of ceramic tiles in the world and the first in West Asia with a production of 179 million square meters (6.5% of world exports). Since 2002, Iran has had an upward trend in the field of exports, from 5 million and 400 thousand cubic meters in 2002 to 179 million square meters in 2019. Due to the relatively common geographical, cultural, and historical components with Arab countries of the Persian Gulf, Iran has had the most trade with these countries. Although the value of ceramic tile exports to the Persian Gulf in 2019 reached 4 million and 240 thousand dollars compared to 2018 (4 million and 205 thousand dollars), due to the number of exports to these countries and the importance of this product in strategic industry, its position is seen in non-oil exports to the Persian Gulf countries. In the export ranking of this product, Iraq ranks first with 73% of exports worth $ 153 million, while all the countries bordering the Persian Gulf account for only 2% of Iran's total tile exports.

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Market Penetration Strategies, a Model forCeramic Tile Export

According to the target market conditions in the region and domestic production capacity, the optimal model for the export of ceramic tiles is developed based on the variable of the target market. To formulate a strategy to penetrate the target market, we must increase the opportunities for exporting this product based on strengthening its strengths and reducing the threats by weakening our weaknesses. Accordingly, by fully understanding the market of the countries in the region and their needs and creating tile distribution channels in different regions, we can have a strong presence along with other competitors in this industry.
Arabic provided. The obligation to comply with international standards in the quality and packaging of this product, along with the modernization of ceramic tile production line devices, reduces the possibility of reducing exports due to unforeseen events. Achieving these goals, of course, requires the cooperation of relevant ministries and organizations to solve the problems related to the financial transactions of exporters, and to provide them with the opportunity to participate in regional and international exhibitions.
Ceramic tile and other building materials products are in the group of strategic logistics products due to the high weight and volume of goods and the ratio of the high cost of transportation and logistics of goods to the price of the original product. Consumer markets for neighboring countries have a high competitive advantage over other manufacturers and exporters around the world. Meanwhile, the Islamic Republic of Iran is in a tense and ever-changing region of the Middle East, and from the other point of view, most of Iran's neighboring countries in this region are consumers and importers of ceramic tile. The above two main reasons:
1. Iran's logistical priority in the region
2. Iran's ability in mass production and low cost and the structure of consumption and imports of countries in the region
This has made Iran an important competitive priority and parameter in the export of ceramic tile and other building materials in the region of West Asia, Eastern Europe, and North Africa. Of course, serious competitors such as China, India, and Turkey have narrowed the field for the presence of Iranian goods. However, the government's policies in boosting production and increasing production from the country's domestic consumption and the flexibility of Iranian traders and producers have caused Iranian producers and traders to compete in most markets in the region, despite production and transportation problems and banking relations.
Compete with other competitors in the region and be a leading exporter of goods in the field of Ceramic tile and other building materials. Since the beginning of the corona and quarantine conditions and travel restrictions, especially for Iranian businessmen and manufacturers who already had strict restrictions on visas and licenses, the conditions of competition have become more difficult and complex.
Let's examine the story of Iran's construction materials exports before Corona to gain an understanding of the impact of corona restrictions on this vital activity in the country. Due to the low costs of manpower, energy, and raw materials, Iranian construction materials are produced at a more reasonable price than the world average, and this is a very valuable advantage for Iranian producers.
Due to the geographical location of Iran, the cost of land, rail, and sea transportation of goods is very reasonable and cost-effective, and at the same time, it is much more suitable than other competitors in the region. Of course, the recent harsh sanctions on Iran's maritime transport sector have caused problems, and we hope that the new government will take operational and effective decisions in this area. Most of the competitive parameters of goods in the field of export are in favor of Iranian traders and producers.
The only important and effective parameter that has created many problems for Iranian producers and traders since the time of the oppressive sanctions on Iran is not the discussion of banking relations and transfers of export transactions. Of course, this only created problems for Iranian traders and producers in the first year, and in less than a year, Iranians' intelligence and ingenuity, by inventing clever methods, in most cases bypassed sanctions and easily concluded their export transactions and contracts.
The subtle point of removing this important obstacle in concluding an export agreement and contract was that due to the unconventionality and lack of definition and standardization of Iranian methods in bank transfers and export agreement funds, the need for face-to-face meetings and negotiations and building trust is mandatory for the importer. To achieve their goals, Iranian traders and producers regularly held face-to-face meetings to build trust and justify the acceptance of non-standard methods that are contrary to international money transfer laws.
This was very simple before the Corona era, and it was very simple and common for both parties to visit the manufacturer and his capabilities in the field of production, as well as to build trust between the parties.
However, during the Corona period, the field for face-to-face meetings and visits has become narrower, and the issuance of export licenses and visas is time-consuming, costly, and risky for both parties.
CP collection with specialized and experienced staff from the university and educated youth group due to 20 years of specialized activity in the field of export and also 3 years of specialized activity in the field of online sales of construction products and gaining the first rank in Google in the field of online sales of decorative building materials.
And uses its expertise in developing the export of decorative construction materials and introduces the online platform for the export of construction materials in Iran to your presence.

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Example of CPexport

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