Tile Market

& Industry In Iran

On the other hand, due to the severe recession in construction in the country, an important part of the production of ceramic tiles in the warehouse of companies and depot sales agents, which has caused a kind of unhealthy competition in the domestic and export sectors; In this way, some manufacturing companies have reduced the price to sell products and by lowering the quality, have caused the products to deviate from the defined standards, which is considered as a threat to the industry. Also, most companies are operating with lower efficiency due to the recession compared to production capacity, and the consumption of ceramic tiles has decreased due to economic conditions. Therefore, efforts to increase exports as the main and most important way to maintain production and prevent the accumulation of more products should be considered. As a rule, the existence of sanctions, inflation control policy, political developments, and insecurity in the interior of neighboring countries in the region have caused a major crisis in tile exports, so that the dynamic market in the region has become a stagnant market; Therefore, ceramic tile manufacturers became aware that they should not concentrate all their export capacity in one particular market, so they sought to expand their activities to other target markets. This is a strong point for the country's ceramic tile industry because they have the opportunity to enter the markets of the Persian Gulf countries, Armenia, Georgia, and even Africa. Maintaining and developing existing export markets and entering new markets as a managerial and trade union task can certainly serve as an engine and driver for the ceramic tile industry, to solve an important part of the industry problem, including preventing product re-increase in warehouses and continuing the process. Produce and help companies live. Today, China, India, Vietnam, and Indonesia, by creating comparative advantages in this industry, have been able to become serious competitors in the Iranian ceramic tile industry. The most important reason for success for companies that had significant growth in exports, planning to understand the market, developing a professional marketing system with appropriate budget allocation, proper customer needs assessment, and attention to all factors required by the customer in choosing the market, including local conditions. Favorite designs and lifestyles in that country, along with superior product quality. To penetrate domestic and foreign markets, quality must be paramount. As a result, considering the potential and advantages of Iran, especially Yazd province, it is necessary to make macro-level decisions to eliminate obstacles and problems in the export of ceramic tile products and the necessary infrastructure to export this product to maintain and develop this Created the industry. According to the Trade Development Organization of Iran, 30% of the economy of Yazd province is strongly dependent on the domestic and export sales of ceramic tile industries in Yazd province, which means that:
1- The consumer interest in ceramic tile products.
2- The export process in the direction of consumers' tastes and opinions in design and color.
3- Differences in the tastes of neighboring countries north, south, east, and west of Iran
4- Export culture and awareness of international export laws